Research On Marketing Strategy Of S Landscape Design Company

Since the reform and opening up,China’s urbanization process has been accelerating,and the survey and design industry has also shown a thriving development scene with the rapid development of the real estate industry.People’s living standards are constantly improving,and the requirements for living environments are also increasing.Since then,landscape design companies have sprung up like mushrooms after rain,and the industry is almost saturated.Nowadays,the real estate industry is under the influence of various national regulatory policies,and its development has stagnated.With the impact of the COVID-19,the market situation is turbulent.Landscape design enterprises are facing the dilemma of increasingly fierce competition and shrinking market as a whole.S Landscape Design Company,as a private design enterprise established for 13 years,has6 branches and a team of over 400 people in China.For many years,it has been dedicated to the meticulous carving of every design and strives to create more excellent design works.It has deep cooperation with governments at all levels and frontline local enterprises,and has won excellent reputation.However,like most companies in the industry,S Company has encountered various obstacles in its development,such as shrinking real estate business,difficulties in expanding new customers,loss of old customers,low customer satisfaction,and loss of corporate talent.Faced with fierce market competition,how to improve the marketing system,formulate effective marketing strategies,increase the company’s market share,enhance the brand awareness of the enterprise,retain talents,and create their own design style brand has become an urgent problem that S Landscape Design Company needs to solve.The purpose of this study is to analyze the macro marketing environment,industry scale and industry competition of S Landscape Design Company through politics,economy,humanistic society and technology.Starting from the current situation of S Landscape Design Company’s marketing management,through literature research,customer satisfaction survey,data statistical analysis and other methods,find out the marketing strategies of S Company in terms of products,channels,prices,promotions,service processes,personnel To address the issues in tangible display,targeted marketing strategies and implementation guarantees are proposed based on 7Ps marketing theory,service quality management theory,and customer relationship management theory to address customer needs and improve service quality.Landscape design enterprises belong to modern emerging service-oriented enterprises,and there is relatively little research on marketing in the landscape design industry.Based on an indepth analysis of the current situation and problems of S Landscape Design Company,this article demonstrates the effective application of customer relationship management theory,7Ps marketing theory,and service quality management theory in the marketing strategies of landscape design enterprises,enriching the theoretical research on marketing strategies in the landscape design industry,We have established a scientific marketing system for S Landscape Design Company,which has positive practical significance in the long-term development of the company.At the same time,we aim to explore marketing strategy paradigms and provide reference for the development and marketing of private enterprise landscape design companies.