Research On The Development Srategy Of BOH Equipment Manufacturing Company

Since the 14 th Five-Year Plan,the state has issued a series of policies to promote the development of our equipment manufacturing industry,which has brought new opportunities for the development of equipment manufacturing automation industry.However,with the entry of a large number of new entrants in recent years,the profit space of the industry is constantly being squeezed and the competition becomes more and more intense.Under such a background,how to maintain the healthy and sustainable development of enterprises is the current equipment manufacturing automation enterprises facing the problem.As a large equipment manufacturing automation enterprise in China,BOH Equipment Manufacturing company should combine its own resources and capabilities to position the market and avoid the vicious competition of price war.It needs to analyze from the strategic level to point out the direction and clear the goal for the development of BOH equipment manufacturing company.In the research process of this paper,firstly,the literature analysis method is applied to analyze the research results of enterprise strategic management at home and abroad,and sort out the theoretical basis of enterprise development strategy.Secondly,through the statistical analysis and interview method to collect the business data and the actual situation of BOH equipment manufacturing company,the analysis of the lack of strategic guidance of BOH equipment manufacturing company in the lack of technological innovation power,low per capita efficiency,unable to keep up with technical services,high staff turnover rate,slow growth of new people and other problems.Then,the macro-environment of BOH equipment manufacturing company is analyzed with the help of PEST model,a strategic management analysis tool,and positive factors are presented for the development of BOH equipment manufacturing company from the four aspects of policy,economy,society and technology.The five forces model is applied and the comparative analysis method is adopted to analyze the threats and challenges faced by BOH equipment manufacturing company.BOH Equipment Manufacturing Company needs to think about its future development from a strategic perspective.Analyze the internal environment of the company to get the advantages and disadvantages of the company in terms of resources and capabilities.Finally,SWOT model is applied to analyze the opportunities,threats,strengths and weaknesses of BOH equipment manufacturing company.Based on the strategic selection principle of avoiding threats and weaknesses with the help of opportunities and strengths,SO growth strategy is selected as the company’s development strategy,and the mission,vision and strategic objectives of BOH equipment manufacturing company are developed.In order to achieve the development strategic objectives of BOH equipment manufacturing company,it is proposed that it should be carried out from the three aspects of expanding market share,business development and strengthening customer relations,so as to lead the enterprise management with differentiated competition strategy.Through strengthening technology innovation,organizational structure adjustment,strengthening talent system construction,strengthening corporate culture construction and optimizing performance system management,this paper expounds the safeguard measures to realize the strategy of BOH Equipment manufacturing company.