Research On The Implementation Effect Of Bear Electric Appliance Co.,Ltd. Asset-light Operation Model

As the market continues to decline and the disappearance of consumption dividend,it is becoming more and more difficult for all electric enterprises to survive in the red sea market of home appliances and survive well.In the face of the complex and changeable external market,enterprises have actively made changes and started to seek a most suitable path for themselves.In recent years,the asset-light operation mode has gradually emerged.The operation mode has won the favor of many enterprises with the characteristics of “low investment and high return” as soon as it comes out.This is bringing a brand new road to all the electric enterprises which have been declining due to the current situation.This paper selects Bear Electric Appliance as the research object,analyzes the implementation effect of the asset-light operation mode of Bear Electric Appliance,points out the problems existing in the enterprise using this operation mode and puts forward improvement suggestions.Firstly,this paper reviews the concepts,literature and theoretical basis of asset-light and asset-light operation.Secondly,the paper studies the asset-light operation mode of Bear Electric Appliance,and analyzes the motivation,characteristics and strategies of Bear Electric Appliance to implement asset-light operation.In order to control costs and improve the efficiency of capital use,Bear Electric Appliance has adopted asset-light operation strategies such as production outsourcing,new marketing mode and digital transformation.Thirdly,through performance analysis,the implementation effect of asset-light operation of enterprises is deeply explored.First,the financial performance of Bear Electric Appliance and the target asset-light operation enterprise and heavy-asset operation enterprise are analyzed.The second is to conduct non-financial performance analysis,including brand value analysis and market share analysis;The third is to carry on the value creation analysis to Bear Electric Appliance,draws the conclusion that Bear Electric Appliance operates well under the asset-light operation strategy.Finally,the paper analyzes the problems and optimization schemes in the implementation of the asset-light operation of Bear Electric Appliances,and puts forward targeted suggestions for the problems of poor product quality,the single sales channel,and the emphasis on marketing over research and development caused by the expansion of the outsourcing scale of Bear Electric Appliance.Bear Electrical Appliance can become a creative small household appliances leading enterprise from a unknown small enterprise in a short period,the asset-light operation model is indispensable.It is hoped that the conclusion of this paper and the experience of Bear Electric Appliance’s asset-light mode can bring courage and power for the majority of household appliance enterprises preparing for transformation or in transformation,and promote the benign development of household appliance industry.