Research On The Impact Of Asset-light Operation Mode On Gree Electric's Financial Performance

In 2014,the two sides signed the "Industrial 4.0" strategy signed the "Outline of SinoGerman Cooperation Action",which represents the powerful determination of my country's revitalization manufacturing industry.In order to further implement the Outline,China puts forward the "China Manufacturing 2025",which is the first ten-year action program for my country aims to improve the development speed of advanced manufacturing.However,at the three years of achieving the goal,the home appliance manufacturing that occupies most of the market share of my country's manufacturing industry has fallen into the development difficulties.With the domestic economy,foreign brands enter,the domestic home appliance market tends to be saturated.However,in the heavy asset operation mode,the traditional methods such as the home appliance manufacturing enterprise have not completed,but in turn make the company's survival pressure gradually increase,the profit margin continues to compress,gradually expanded,the scale and profitable amount of the company have made companies faced greater development risks.So,change the business operation mode to improve the competitiveness of the enterprise to become a problem that the home appliance manufacturing is urgent.At this time,a new operation mode should be born-light asset operation mode,which has become a new path for enterprise aggregation core competitiveness,achieving value maximized new path,has become a concentration point of the current academic and corporate attention.This paper uses the literature research method,the event research method,and the comparative research method,analyzes the financial performance before and after the transformation of the light asset operation mode of Gree Electric.First,this paper combines the reform and development of the case company,selecting the longitudinal comparison analysis of financial performance in 2010-2019;secondly,the relevant financial indicators of Gree Electric and TCL Group are typical for the company's typical heavy asset operation enterprises.The corresponding financial indicators and the average home appliance industry,the median comparison analysis is performed.Analysis found that after the reform of light asset operation mode,Gree's profitability,operational capabilities and development capabilities have been improved,but its solvency is to be improved.Based on this paper,this paper puts three suggestions for other companies that intend to transform light asset operations.