| With the increasing participation of Chinese enterprises in global competition,foreign direct investment has become an important way to enhance their competitiveness.In the context of globalization and economic integration,the "Belt and Road" initiative provides a broader development space for Chinese enterprises to expand their overseas markets,but also brings more challenges.Therefore,how to better make foreign direct investment and further enhance the competitiveness of enterprises has become an urgent problem to be solved.In addition,the rise of global value chains has provided new development opportunities for enterprises.The production process of products and services has shifted from inside a single enterprise to a global value chain across national borders.Enterprises can participate in the global value chain through transnational operations,obtain high-quality resources around the world,reduce costs and improve efficiency.At the same time,they can better meet the needs of different countries and regions and expand their business scope.However,in the global value chain,Chinese home appliance enterprises have always been in the part of low value added,mainly relying on OEM and other ways to participate in the global value chain.If we want to achieve transformation and upgrading,it is necessary to more actively participate in the global value chain,select locations with comparative advantages for outward direct investment,and distribute different links of the value chain to various countries and regions,so as to enhance the added value of products and the acceleration of technological innovation.Haier Smart Home is one of the leading enterprises among Chinese enterprises to explore internationalization.Its OFDI strategy has brought it remarkable achievements in the international market and rich internationalization experience,and provided valuable reference and inspiration for other Chinese enterprises in the process of internationalization,so that they can better gain competitive advantages and market share in the global scope.In this paper to haier smart home as a case study object,from the perspective of global value chain,in-depth analysis of haier smart home in foreign direct investment,location selection,value chain upgrade process and performance,and the relevant conclusions,thus for our foreign direct investment of other home appliance enterprises to realize the global value chain upgrade provide reference. |
