Design Empowers Rural Revitalization

Since the implementation of the rural revitalization strategy in China,the domestic rural revitalization has made important progress.In the process of rural revitalization,the improvement of agriculture and rural people’s livelihood has achieved significant results,but there are still many ways worth exploring in the aspect of prosperous rural culture.Design is a way to convey rural culture.It constructs,plans and applies cultural elements of local color to creative output,and actively promotes the potential cultural added value of rural areas.The topic of this paper is based on the relevant theoretical concepts of "rural revitalization","cultural composition","brand IP","rural culture",and "rural cultural and creative industries".In the context of rural revitalization and the vigorous development of cultural and creative industries,the form of cultural and creative brand design theory combined with practice is used to empower the countryside,help the construction of beautiful villages,promote the construction of rural cultural and creative industries,and help the green and highquality development of the countryside.This paper takes Miaoshan Village,Miaoxi Town,Wuxing District,Huzhou City,Zhejiang Province as a case study.Miaoshan Village in Huzhou practices the concept of "Two Mountains Theory" and pays attention to environmental protection and ecological development.On the basis of investigating the history,culture,local style,characteristic agricultural products and other contents of Miaoshan Village,it integrates the existing rural culture of Miaoshan Village,carries out visual design practice,and explores the practical way of design enabling rural revitalization.In the era of green and high-quality development of rural revitalization,rural cultural and creative industries need to drive local economic development in a variety of ways of comprehensive design.Taking the brand design of "Miaoshan Cultural and Creative" in Miaoshan Village as an example,this paper explores the practical ways and methods of designing rural areas.