Based On The Concept Of Synesthesia Of The Design Research Of Yiyang Tune Culture Creative Products Of Gan Opera

The Jiangxi drama Yiyang tune is a wonderful work in Chinese traditional culture.As the ancestor of high-pitched tune,its voice flows all over the country,which has made irreplaceable contributions to the development of Chinese opera,especially local operas.This paper takes the Yiyang tune of Jiangxi drama as the research object of the cultural and creative product design,combined with the application situation of synasesthesia concept in the field of cultural and creative design,and puts forward the application of synasesthesia concept in the Yiyang tune cultural and creative product design of Jiangxi drama.By adding a variety of senses to the product,it helps users to make multi-sensory perception and memory of the Yiyang cavity culture of Jiangxi drama.It is not only conducive to the dissemination of Yiyang tune of Jiangxi drama,but also can leave a unique cultural mark in the hearts of users and realize users’ cultural empathy of Yiyang tune of Jiangxi drama.This paper first describes the concept of synesthesia and the development process of Yiyang tune in Jiangxi drama,introducing concepts related to the product semantics,and discusses the application value of the concept of synestheticism in Gan drama Yiyang tune cultural creative products.From the perspective of artistic expression and cultural elements,the resources of Gan drama Yiyang tune.Through the form of field research,the paper understands the development status of Gan drama cultural creative products and puts forward the corresponding improvement direction.Subsequently,discuss the design method of synesthesia concept in the creative products of Yiyang culture,Combined with excellent cultural and creative product design cases,with design ideas and principles as the basis,proposed to understand user needs,realize the synesthesia connection between culture and products —— establish the design theme,promote users ’cultural cognition and association —— trigger users’ multiple sensory experience —— realize cultural feelings,produce cultural empathy,and leave cultural imprint design strategy.Finally,combining with the artistic characteristics of Gan opera Yiyang tune culture,with wax melt lamp as the design carrier design practice,determine the "one sings and others chorus" as the design theme,by adding cultural material,culture smell,cultural modeling,cultural color and other elements,connect the vision,touch,smell and heart perception,make the opera cultural and creative products get rid of the past uniform,so that users can feel the culture of Yiyang opera from a variety of senses,but also provide a new direction and new ideas for the design of Jiangxi opera cultural and creative products.