Research On The Design Method Of Cultural And Creative Products Under The Internet Model

The design of cultural and creative products is a kind of design category which starts late and develops quickly and has market effect.With the development of new Internet technology and design discipline,it shows the development trend of "the Internet and cultural and creative design make progress together".Cultural and creative products have the property of spreading fine culture.However,in the traditional business model,the design of cultural and creative products is homogenized,which is influenced by tourism,leading to large fluctuations in supply and demand output,and even overstocking due to the scarce flow of tourists in scenic spots,which brings great obstacles to the development of cultural and creative products.In the Internet era,there are online resources such as cloud tourism and metaverse,which have broken the original cultural export mode of cultural and creative products.Cultural and creative products have changed from the previous mode of "scenic spots drive product popularity" to the current mode of "products export culture and drive attraction popularity".The innovation of technology and form not only brings new opportunities to the design of cultural and creative products,but also brings new challenges.Based on the theory of product semantics,this paper analyzes the characteristics of cultural and creative products in the Internet mode from the perspective of user groups,cultural background,emotional and regional semantic needs.Based on the analysis of relevant theoretical knowledge and samples of cultural and creative products,it improves the design method,explores the design application principles and design innovation of cultural and creative products,and reduces the homogeneity of cultural and creative products.Make the design principles of cultural and creative products conform to the background of the Internet era.Based on the above content as the writing framework,this paper is divided into three parts.The first part analyzes the relationship between cultural and creative product design and product semantics from multiple perspectives.The second part,through the form of questionnaire survey and one-to-one interview,quantitatively analyzes the elements and commonalities between cultural and creative products and product semantics.The third part explores the semantic collection and design principle innovation of cultural and creative products under the Internet model,and carries out design practice.Mining,this article from the literature and product analysis as a starting point,through a large number of data and information research,questionnaire,interview further to explore the development characteristics of network age below product,perfect and complement the design principle of wen gen products,hope that through reducing product semantics theory,understand the differences between products and consumers,Meet the needs of consumers to improve the economic effect,at the same time can also provide reference for the development of other designs in the network era.