Design And Application Of Luoyang Tang Tri-color Visual Elementsin Tourism Cultural And Creative Products

Luoyang Tang Tri-glazed pottery as an art treasure of ancient Chinese ceramics,its value is immeasurable,is the symbol of the prosperous Tang Dynasty.Whether they are figurative figurines of figurative figures,vivid animal figurines,or exquisite living vessels,they all reflect the power of cultural inclusiveness of the Tang Dynasty and highlight the strong historical and cultural atmosphere of Luoyang with simple and vivid expression techniques.With the change of times and the impact of modern culture,Luoyang Tang Tri-glazed pottery needs to be presented to the public in a new form.In recent years,China has vigorously promoted traditional culture and advocated the introduction of historical relics into People’s Daily life.Cultural and creative tourism products with culture as the core have become an important way to spread traditional culture.Therefore,the development of cultural and creative products of Luoyang Tang Tri-color tourism can not only meet the needs of tourists,but also fully display the historical and cultural deposits of Luoyang Tang tri-color tourism.This paper first starts with the relevant theories of Luoyang Tang tri-glazed pottery and the concept of tourism cultural and creative products,analyzes the characteristics between them,and summarizes the cultural background,categories and artistic characteristics of Luoyang Tang tri-glazed pottery through close reading of relevant literature.Secondly,learn about excellent design cases of tourism cultural and creative products at home and abroad to obtain creative inspiration.The method of network questionnaire survey was adopted to explore the design method of integrating the visual elements of Luoyang Tang tri-color tourism cultural and creative products,analyze the public’s preference for the design of Luoyang Tang tri-color tourism cultural and creative products,and conduct style positioning,so as to make adequate preparation for the subsequent design and application.Finally,based on the "Luoxunji" tourism cultural and creative brand,the author adopts modern design concepts to prove the feasibility of "Luoyang Tang Tri-colored color + tourism cultural and creative design" in practice,so as to provide reference value for the subsequent integration of historical relics and tourism cultural and creative,so as to make historical relics truly "live" and meet the emotional needs of the public.