Research On Competitive Strategy Of DH Engirneering Survey And Design Company

Engineering survey and design as an indispensable part of engineering construction field,with the continuous development of China’s economy,engineering survey and design industry also rises rapidly.However,under the influence of multiple backgrounds such as the ongoing Russia-Ukraine war,the intensifying trend of anti-globalization in the international environment,the adjustment of domestic industrial structure,and the new urbanization construction and infrastructure construction facing the new normal,the competitive environment of the engineering survey and design industry has become more complex and fierce.Due to the slowdown of the growth of fixed asset investment,the breaking of industry barriers and regional barriers,the application of new technology and the change of market demand and other aspects of the impact,intensified the competition in the industry and market management difficulties.Under the background of the new era,the industry of engineering reconnaissance and design faces new challenges.In the market environment,the social demand presents the characteristics of instability and diversification,and the industry is faced with such difficulties as the decline of investment in phased market segments,the lack of industry guarantee and the weak industry capacity.In order to help the future high-quality development of the industry,the country issued a series of relevant policies and improved the relevant laws and regulations within the industry during the "14th Five-Year Plan" period.For the enterprises in the engineering survey and design industry,how to choose a reasonable competitive strategy in the complex market environment,according to the situation of their own enterprises,is particularly important.Therefore,for DH engineering survey and design company,the development of appropriate competition strategy is the most important work at this stage.In this paper,DH engineering survey and design company as the object,combined with the enterprise strategic management theory and DH engineering survey and design company’s actual situation,first use PEST model,Porter’s five forces model and other tools to DH engineering survey and design company in the macro environment,industry environment and DH engineering survey and design company’s own situation analysis,Then,the EFE matrix and IEF matrix are respectively used to quantify the external opportunities,threats and internal advantages and disadvantages of DH engineering survey and design companies.DH engineering survey and design company’s own strategic choice,the use of SWOT analysis matrix of DH engineering survey and design company faced with opportunities,threats,advantages and disadvantages of combination analysis,to develop a number of suitable enterprise development of alternative competitive strategy,and then through the QSPM matrix in the alternative strategy to choose the best competitive strategy,Finally,it is determined that the best competitive strategy of DH engineering survey and design company should be the differentiation strategy,and the specific implementation path and safeguard measures are given to ensure that the differentiation strategy can be realized.