Research On The ETC Competitive Strategy Of Shandong Shuyang Company

ETC(electronic toll collection system)provides fast and efficient travel experience for car owners and reduces energy consumption.At the same time,the huge customer group also contains huge commercial value.Shandong Shuyang Company(hereinafter referred to as Shuyang Company),founded in 2016,carries out business cooperation with Shandong Expressway,Guizhou Expressway,Heilongjiang Expressway and other companies,and is responsible for ETC customer development,business issuance and other value-added service operation in Shandong and surrounding areas.In the rapid development of the transportation industry,Shuyang company urgently needs to scientifically plan the competition strategy,to achieve the benign interaction between the projects.This paper mainly studies the competitive strategy of Shuyang Company,and the actual difficulties and opportunities that Shuyang company faces at present are the starting point of this paper.This paper analyzes from the perspective of strategic management,and uses management analysis tools to conduct a comprehensive internal and external analysis of the company.Through understanding the advantages and disadvantages of Shuyang Company,analyzing the opportunities and threats faced by Shuyang company,find the core competitiveness of the company.Shu Yang determined by this study,the company’s competitive strategy is differentiation strategy,ShuY ang company would pay channels in the brand,service,products,and other aspects of reform,and through a comprehensive optimization of the company’s financial resources,human resources,adjust the organization structure,set up digital technology analysis,enhance staff training and enterprise culture construction,Ensure that the competitive strategy can be implemented smoothly and the strategic objectives can be achieved..The research of this thesis can not only help Shuyang company to get rid of some operational difficulties,but also provide new ideas for the development of other enterprises in the same traffic industry.At the same time,the penetration of the Internet in various industries will be strengthened in the future,for the rapid development of China’s transportation industry to increase power.