Research On The Transformation Of Enterprise Financial Strategy Based On Value Chain Restruction

Michael Porter first proposed the value chain theory in 1985,and since then the value chain theory has gradually provided guidance for enterprises to adjust their strategic direction.With the advent of global knowledge economy,based on the original value chain theory,the methodology about value chain reconstruction has been gradually developed and applied more and more widely,from the scope of activities of each subject in the value chain to the internal influence of enterprises.Based on the origin and development of value chain reconstruction and financial strategy transformation theory,this paper analyzes corporate financial strategy transformation with a case study.Although EVA declined slightly after the transformation at the beginning,it gradually increased over time.However,due to the extension of the external value chain requiring additional investment,Great Wall Motor’s debt servicing capacity has slightly weakened and its debt pressure has increased.But otherwise,the financial strategy transformation and Great Wall Motor maintained a certain market leading position as far as the company is concerned,and the R&D innovation level of the company has gradually increased.For the financial strategy transformation of Great Wall Motor,this paper believes that Great Wall Motor needs to take a series of measures to promote the development of the enterprise.First,Great Wall Motor should improve its financing structure to avoid the company’s financial risks and keep the company’s reputation stable.Second,it should establish a perfect digital platform supervision system and strengthen network security supervision in the context of the information age.Enterprises in the same industry can also improve their financial structure,establish a digital regulatory system and strengthen scientific and technological research and development to achieve sustainable development and competitive strength in the market.