Research On The Influence Of Supply Chain Integration On Finalcial Performance Of Great Wall Motor

The world economic integration accelerate,with the rapid development of information technology and application of enterprise management thought,the market competition is increasingly intensified,the modern enterprise competition mode is gradually changing from single competition among enterprises into the competition between supply chain and supply chain.Enterprises are the main role in the market competition,actively explore the supply chain management thought,develop and innovate the supply chain,can effectively improve its competitiveness in the market.In addition,manufacturing industry is the main part of the national economy,and automobile manufacturing is the pillar industry in China.Studying the supply chain integration of automobile manufacturing industry is of certain significance to China’s proposed "made in China 2025",and exploring the relationship between supply chain integration and financial performance is of practical significance for the future development of automobile industry.In this paper,Great Wall Automobile is selected as a practical case,because it is a leading enterprise in the automotive industry,so the actual effect of its supply chain integration has certain reference significance.This paper firstly selects the annual report data of Great Wall Motor from 2003 to 2019 for longitudinal analysis based on the supply chain integration process of Great Wall Motor,and then selects the relevant financial indicators of five listed companies in the automotive industry for comparative analysis with Great Wall Motor in 2017-2018.The results show that the supply chain integration has a certain impact on the financial performance of Great Wall Motor,especially the operating capacity of the enterprise.Supply chain integration has a positive effect on inventory turnover,accounts receivable turnover and sales expense ratio,which has a greater effect on inventory turnover and accounts receivable turnover,but has no significant effect on return on equity,management expense ratio,financial expense ratio and growth rate of operating income.Finally,based on the supply chain integration status of Great Wall Automobile,this paper provides relevant Suggestions on the construction of green supply chain,the flattening of supply chain and how to make use of supply chain finance.