| As the big data,AI,5g,such as the development of new technology,intelligent technology application scope expanding gradually and in public life environment and gradually blend in each industry economy,at the same time accompanied by government departments for smart made strategic attention and support,companies began to realize intelligent technology to promote industrial upgrading and enterprise transformation.Open many enterprises to seek new era,therefore,the beginning of wisdom made enterprise mode,as the traditional leader’s Great Wall in the automobile manufacturing company,in 2019 officially announced its digital strategy shift,travel companies and accelerate the globalization of science and technology in 2020,in the future development strategy,the organization mechanism and research and development technology and exploration on the aspects,such as,And made a series of achievements.This thesis chooses Great Wall Motor as the research object,analyzes the external and internal motivations of its strategic transformation,and look for the impact of strategy change on company’s financial and non-financial performance,it is expected to serve as a reference case for the strategic transformation of automobile enterprises in the era of intelligence.Through research,this thesis finds that the motivations for Great Wall’s strategic transformation mainly include external factors and internal factors.The external reasons include the strong support of national policies and the adaptation to the change of domestic situation,the impact on the automobile market caused by the grim economic situation at home and abroad,and the rapid development of the Internet leading to the upgrading of the auto industry.The internal reasons are the decline of the organization’s own operating performance,unreasonable management mode and promotion of brand value.And through to the Great Wall strategic transformation performance analysis found that the prosperity of strategic transformation to the Great Wall really produced positive impact on a certain level,the various financial indicators show good posture,strengthens the Great Wall’s profit ability,operating ability and growth ability,at the best level in the industry average performance and growth and transformation process EVA also have small amplitude,But its solvency has weakened and its debt pressure has risen.The analysis also shows that after the transformation,not only its market remains at the leading level in the industry,but also its innovation ability is constantly improving,and with the enhancement of social responsibility and upgrading of corporate culture,it strengthens the brand influence and wins the praise and recognition of the country and the world.Based on the analysis and conclusion of the strategic transformation of Great Wall Motor,according to the success factors and existing defects in the strategic transformation of Great Wall Motor,suggestions are put forward for the future production activities of Great Wall Motor.The Great Wall Motor shall improve its financing structure,effectively avoid financial risks of the company,pay attention to the time limit for repayment of debts at all times,and prevent the loss of corporate reputation;improve the regulatory system for digital platforms,further improve network security while popularizing intelligence in the information age,promote the optimization system of business operation chain process,and improve business and production efficiency;and continue to implement science and technology update,continue to strengthen research and development investment,so as to maintain the long-term development and market competitiveness of enterprises.At the same time,based on the conclusion of the Great Wall Automobile Strategic Transformation,this thesis also provides some suggestions for the enterprises in the same industry. |
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