Research On Display Interface Design Of XCMG Roller Based On Brand Personality

In market competition,brand personality is considered as the source of sustained product differentiation and core competitiveness of enterprises.For road rollers,the digital display interface is not only a channel for human-computer interaction,but also a carrier for enterprises to showcase their brand personality.The design of the display interface not only affects the user experience of the product,but also relates to the shaping and conveying of the brand’s personality.Interface design based on brand personality helps to maintain brand style,enhance brand perception,and is of great significance in extending the emotional experience of interface design.Therefore,the research on display interface design of XCMG roller from the perspective of brand personality has important theoretical and practical significance and market value.The thesis takes the display interface of XCMG road rollers as the research object,explores interface design methods and strategies from the perspective of brand personality,and conducts design practice and evaluation verification.Firstly,the theory of brand personality and its application methods in design are reviewed,and the representation forms,expression paths,and application methods of brand personality in display interface design are analyzed.Using the five layer model of user experience elements as a theoretical clue,the design ideas and processes of display interface from the perspective of brand personality are clarified.Secondly,through the combination of qualitative and quantitative research,we refined the core vocabulary of brand personality of "XCMG" enterprises,combined with the five layer model of user experience elements,and mapped and expressed the brand personality semantics of XCMG in the design elements at all levels of the roller display interface through the Kansei engineering method,from the strategic level,scope level,structure level,framework level The presentation layer proposes design strategies and suggestions for roller display interfaces based on the personality of XCMG brand.Once again,based on the design strategy and suggestions from the perspective of brand personality,the optimization design practice of the display interface of XCMG XP5 tire roller is carried out from the scope layer,structural layer,framework layer,and presentation layer.Combined with experimental research,scheme evaluation and selection are conducted,and a display interface design scheme that meets the brand personality expression goals is output.Finally,through scheme evaluation,it was verified that the optimized design scheme significantly improved the level of brand personality expression,and the effectiveness of the research methods and design results of the thesis was verified.The thesis is based on the perspective of brand personality,with the display interface of XCMG rollers as the research object,and the user experience five layer element model as the theoretical clue.It constructs an optimized design method for XCMG roller display interface oriented towards brand personality,providing new ideas for interface innovation design and effective continuation of enterprise brand personality.The thesis has 90 figures,39 tables,and 105 references.