Research On Gree Electric Appliances Working Capital Management Based On Channel Perspective

The new round of industrial technology revolution represented by artificial intelligence,big data and the Internet of everything is reshaping the ecology of the global industrial chain,which is providing a rare window of opportunity for Chinese household appliances enterprises to catch up.Known as the blood of the enterprise’s working capital is not only the help of adversity to the top,but also trapped in the guillotine.How to effectively manage the working capital is the foundation of the enterprise’s survival and development.The traditional mode of working capital management is gradually changing to a new mode of financial integration that fits the enterprise’s supply chain process and channel production.The introduction of the concept of channel management brings a new perspective for enterprises to examine their own operation and development,so as to more effectively maintain the smooth and abundant blood vessels in enterprises.In this paper,gree electric appliances is selected as the research object.While its working capital management has achieved remarkable results,it also has hidden dangers.It is of great significance to analyze and study its working capital management mode from the perspective of channel.Combining with the gree electric appliances capital operation mode,based on the view through the comparative analysis of four channels and various channels of whole enterprise financing scale,structure,configuration,turnaround,towards the trend of gree electric level of working capital management,and summarizes the gree electric appliances outstanding experience for reference,puts forward solution to flawed strategy in order to improve.Based on the analysis of this paper,it is concluded that gree electric appliances has a strong ability of purchasing channel working capital,a medium level of production channel working capital management,and a poor level of sales channel operating capital management.In view of the evaluation results,the advantages of gree electric appliances lie in the construction of upstream and downstream channel relations and the utilization of channel funds.The hidden danger mainly lies in the uneven production and sales caused by the channel behavior and channel structure of the sales channel.It is necessary to expand the saleschannel and increase the sales volume of the terminal market while improving the production,so as to balance the production and sales and improve gree electric equipment’s working capital management ability.