Research On The Path Of Ningbo Port Cultural And Creative Product Design Under The Background Of The Maritime Silk Road

Ningbo is a coastal city born from a port.As the eastern departure port of the "Maritime Silk Road" in the 21 st century,the unique natural conditions and location advantages have created the unique status of Ningbo Port City."Books are collected in ancient and modern times,and ports are connected to the world",ancient civilization and modern civilization keep pace with each other,and the "Sea Silk" spirit of openness,inclusiveness and advancing with the times promotes Ningbo to gradually become an important base for excavating port history,inheriting port culture and spreading marine civilization.It has become an important cultural fulcrum of the "Maritime Silk Road" in the new century.Under the background of my country’s continuous implementation of the "Belt and Road" construction,the integration of the cultural connotation of "port to the world" and the design of Ningbo port cultural and creative products can effectively promote Ningbo port culture and urban construction to a modern international port metropolis The successful transformation of Ningbo can fully demonstrate the open image and innovative charm of Ningbo,a coastal port city.In order to further improve the applicability of Ningbo port culture in cultural and creative products,let more Ningbo port cultural elements improve the cultural inheritance and dissemination of cultural and creative products as an important medium;let more Ningbo port cultural elements Not only in the design of cultural and creative products on the surface,but also through cutting-edge technology to pass more cultural experience and cultural fun to consumers,enhance consumers’ enthusiasm for consumption,and enrich their cultural heritage;so that more consumers can Through cultural and creative products,you can experience port culture,experience marine civilization,and understand and inherit more Chinese excellent traditional culture.This paper focuses on the close connection between Ningbo port culture and the "3C principles" in the design of cultural and creative products,expounds and analyzes new opportunities for the development of Ningbo port cultural and creative product design from the perspective of "cultural resonance",and proposes Ningbo port cultural and creative products.The new positioning,new connotation and new concept of "5C resonance innovation development path" of product design.It is intended to explore the new trends in the design and development of Ningbo port cultural and creative products,to broaden the innovative development methods of Ningbo port cultural and creative products,to cultivate the interest of young people in port culture,and to provide an intuitive image and an interactive atmosphere for their scientific perception of the development of port culture.The dissemination and development of Ningbo port culture and Chinese marine civilization build a cultural platform for all-round value display and in-depth research.Raise the sails of the Silk Road again,build a blue dream in the new era,accurately grasp the market consumption demand and social development trend,and then win the initiative of development,gather youth for the realization of the Chinese nation’s dream of a maritime power,and promote China’s port culture and even Contribute to the sustainable development of the world’s marine civilization.