Identification Of Visual Preference And Perceptual Evaluation Of Red Cultural Landscape Based On Physiological Feedback

The study addresses the scientific issues of insufficient immersion in the red cultural landscape of Jinzhai County and how to effectively improve the level of red culture perception in the landscape in the future.With the help of the theoretical basis of landscape visual perception,eye-movement technology and physiological measurement methods are introduced into the cultural landscape evaluation system to quantify the public’s perception of the red landscape,attempt to represent the public’s psychological perception process concretely and measure the overall public perception level,so as to analyze The paper takes the design of different red landscapes and their elements as the concrete influence on the public’s visual preference and perceptual experience.The paper takes the visual resources of red cultural landscape in Jinzhai County of Lu’an City as the research object,proposes the theoretical method and characterization of red landscape evaluation based on physiological perception,and constructs the theoretical model of "physical landscape-emotional perception-perceptual evaluation" with "emotion" as the intermediary.The model of "physical landscape-emotional perception-perceptual evaluation" was constructed with "emotion" as the mediator,and was demonstrated through multi-dimensional visual perception experiments.The final research shows that:(1)there is no significant difference in the public’s visual perception process of different red landscape types in Jinzhai County,but there is a statistically significant difference in the visual attractiveness level of different elements of the main landscape space.When the three types of landscape elements,vignette sculptures,buildings and service facilities,are used as red culture carriers respectively,the visual perceptual information of vignette sculptures is the most accessible,and the cultural features they show are the most prominent to attract people’s attention,and the service facilities within Jinzhai County are the weakest to be perceived visually as red culture carriers.(2)It is confirmed that red cultural landscape has an intrinsic influence on public psychology through emotional evocation,and there are significant differences in the level of emotional arousal of the public to different red cultural landscapes.(3)By comparing eye tracking data,physiological data and emotional self-evaluation reports,it was found that the conclusions were correlated and repeatable,indicating that the physiological measurement technology and the questionnaire data were affected by individual perception and had a conjugation effect,which proved the potential value of eye movement and physiological measurement technology in the perception evaluation of cultural landscapes.Finally,we propose design strategies for the creation of red cultural landscape in Jinzhai County from the perspective of users,taking into account the current situation of red landscape construction in Jinzhai County.The aim is to further reflect the cultural values in urban public landscape design by enhancing the level of visual perception and bringing into play the value-added function of red culture in motivating,inspiring and guiding people.Figure 40 table 25 reference 145...