Evaluation And Application Of Cultural Landscape In Sichuan Red Scenic Spots Based On Web Text Analysis

In the background of cultural power,the boom of "red tourism" has reached a new height,and the value of red cultural landscape is further highlighted in the construction process.Therefore,it is of great significance to comprehensively and systematically sort out the theoretical basis and current situation of the red cultural landscape,establish an evaluation system of the red cultural landscape,and carry out transformation design based on it.In this paper,40 representative red tourism scenic spots in Sichuan Province are selected,and online comments of scenic spots are taken as research samples to clarify tourists’ landscape cognition and emotional relationship to Sichuan red tourism scenic spots.Based on this data,an evaluation system of red cultural landscape is constructed.The empirical study was carried out with the Riganqiao Scenic spot in Huache Town of Hongyuan County as the practice object,and the evaluation results were obtained through landscape comprehensive evaluation.On this basis,the optimal design scheme of the red cultural landscape of Riganqiao Scenic spot is proposed.The study reached a few conclusions:(1)Based on the processing of the network text,the author summarized and sorted out the landscape cognition table of tourists’ perception of 40 Sichuan red tourism scenic spots in five main categories: "tourist landscape","cultural atmosphere","tourist activities","management services" and "overall image",and further explored on the basis of the five dimensions.At the same time,through the analysis of ROST CM6.0 software,it can be found that in the tourists’ emotional inclination towards Sichuan red tourist spots,the positive emotion accounts for 76.05%,the neutral emotion accounts for 9.13%,and the negative emotion accounts for 9.13%.(2)By constructing IPA model to explore tourists’ perception of tourism image,the study found that Sichuan red tourism scenic spots performed well in the aspects of natural landscape construction and red culture education,but poorly in the aspects of activity experience and scenic spot management,and there is still a lot of room for improvement.(3)Excavate and analyze the online evaluation texts of tourists on Sichuan red tourism scenic spots,and construct the evaluation system of red cultural landscape.Indicators were screened from literature and tourists’ landscape cognition tables of Sichuan red tourism scenic spots,and 31 evaluation indicators were finally selected,the weights of each index were calculated,and evaluation models and standards were constructed.(4)Sorting out the existing problems of cultural landscape in Sichuan red tourism scenic spots: ecological environment destruction,landscape assimilation,imperfect construction of public service facilities,and insufficient depth of overall resource mining and utilization.The overall optimization strategy is put forward from four aspects: red ecology,red localization,improving infrastructure and strengthening brand awareness.(5)The evaluation model is used to evaluate the red cultural landscape of Riganqiao Scenic spot.From the four aspects of landscape,culture,public service facilities and experience,the comprehensive evaluation score of the red cultural landscape of Riganqiao Scenic Spot is 5.1 points,which is in the middle of the five levels and has great potential for improvement on the whole.According to the comprehensive evaluation results,the paper puts forward targeted optimization design schemes from the aspects of natural landscape,cultural landscape,public service facilities and experience.