Research On The Application Of Southern Fujian Tile Pattern In Packaging Design

President Xi Jinping once pointed out: "History and culture are the soul of a city.We should protect the city’s historical and cultural heritage as we cherish our own lives." In the glory and dust of history,in the exquisite patterns,gorgeous colors,and variable arrangements,we can see that Minnan tiles are the aesthetic orientation of traditional art and culture,as well as the artistic and cultural symbols of the urban era,and also the strong traditional culture and historical impression among "overseas Chinese".This topic selects the Minnan flower brick pattern as the research object,and conducts research from three aspects: pattern pattern,color matching,and arrangement and combination,and carries out the packaging design practice of "Huangzehe" pie based on this.Firstly,starting from the origin and development of Minnan tiles,the visual elements of Minnan tiles are classified and sorted out by classification and induction,and the design rules of Minnan tiles are summarized,so as to derive the value understanding of the regional locality,decorative art and cultural inheritance of Minnan tiles.Secondly,the research and questionnaire collection of different brands of traditional pies in the Xiamen market were carried out,and different information in the brand and packaging design of "Huang Zehe" was counted,so as to design positioning and conceive the product,and analyze the application of tile patterns in related cases on this basis;Then,according to the six flavors of "Huangzehe" pie,a tile pattern with southern Fujian region was formulated,and it was applied to the packaging design to explore the commonalities and references in the pastry packaging design process.Finally,the creative Minnan brick pattern is applied to the packaging design of "Huangzehe" pie,taking Xiamen "Huangzehe" pie as the performance carrier,integrating innovative concepts,completing design practices,transforming them into new visual languages,and enhancing the competitive advantage of the product.Taking the Minnan tile pattern as the starting point,the basic shape and formal beauty of Minnan tiles are discussed to discuss the application of Minnan tiles in packaging design,and the cultural value of Minnan region is exported with the help of packaging,which not only promotes the commercial value of "Huangzehe" packaging,but also allows the public to better understand the form and content of Minnan’s unique brick patterns.