Working Capital Management Of Gree Electric Appliances Based On Supply Chain Perspective

Working capital is an important part of enterprise financial management,throughout the whole process of procurement,production and sales,can provide a steady flow of vitality for the daily business activities of enterprises.But the traditional way of working capital management,management means is too single,not conducive to the enterprise to make the right decision.With the deepening of research,people begin to explore new working capital management methods that can adapt to the enterprise environment in the new era.The most typical one is to introduce the idea of supply chain into working capital management,through which enterprises can optimize the allocation of resources and information sharing,and jointly bear the benefits and risks.In recent years,economic development is rapid,most of the household appliances enterprises with core technology in our country also have stable upstream and downstream markets,therefore,to discuss the working capital management effect from the perspective of supply chain management can help them understand their working capital management level and improve the market competitiveness.In this article,Gree Electric Appliances,the fugleman of the white appliance industry,is exposed as the object of study.Firstly,through consulting relevant materials,the concept of supply chain and management of working capital are made sense.Then,focusing on the white appliance manufacturing industry,we should concentrate on the different characteristics of working capital management and home appliance company.27 listed white appliance enterprises are selected as samples to calculate the working capital management level of procurement,production and sales respectively,which provides a basis for the analysis of Gree Electric Appliances case below.Then,it makes an in-depth study of the basic circumstance of Gree Electric Appliances,the current condition of supply chain and working capital management,introduces the general situation of Gree Electric Appliances,the supply chain composition based on information flow,logistics and capital flow,and explains the management mode of working capital of Gree Electric Appliances in the angle of supply chain from the three ways of production,procurement and sales: In the procurement process,strict supplier management system and focus on technical innovation to break the supplier monopoly;Production ringThe case analysis of Gree Electric Appliances found that combining supply chain management with working capital management is of great significance.On the one hand,it can provide a new idea for Chinese household appliances manufacturing industry to improve working capital management from supply chain perspective,on the other hand,a good working capital management method of Gree Electric appliances can also provide some reference for other enterprises in the household appliances industry to improve working capital management level.