Y Company Railway Special Line Project Operation Stratagem Research

With the support of the national policy,modern logistics industry is about to enter a new period of upgrading and development stage,in this era background,Y company railway special line will be put into operation in the middle of 2023.The project is located in Shishan Town,a manufacturing town in Nanhai District,Foshan City.As the project is close to the surrounding automobile industrial park and the well-known domestic automobile production base,at the initial stage of the project,its service positioning is mainly to provide commodity vehicle transportation services.With Foshan Production-service National logistics hub(hereinafter referred to as "Foshan Hub")was included in the national logistics hub construction list in October 2020,its service radiation scope will be expanded to Foshan and large bay area of Guangdong,provide logistics and transportation services for different types of manufacturing industries in the region.As a new railway line,project,Y company railway special line project,how to occupy a place in the increasingly fierce transportation market competition and give better play to the competitive advantages of the project,it is urgent to study its operation stratagem.This paper takes Y company railway special line project as the research object,using the relevant theory and analysis method of the specific analysis and research.First,the present situation and the problems of Y company railway special line are analyzed.Secondly,it makes a comprehensive analysis of the market environment of the project,predict the market demand of the project based on the model,and then based on the Porter five-force model and the SWOT model,through the analysis of the external competitive environment,further combined with its advantages and disadvantages,as well as development opportunities and threats,put forward four combination stratagems.Last,by focusing of effectively solving the problems faced by the project,choosing the combination stratagem of SO and WO for Y company railway line project,to make full use of the advantageous resources of policies and shareholders,and also actively improve the disadvantage to limit the development factors,select and formulate the operation stratagems and safeguard measures for the project,bring a favorable competitive advantage to the development of the project,and provide reference significance for other railway special line projects.