The Design And Application Of Cantonese Opera IP Creative Graphics In Chao Play Series Products

With the rapid development of the global economy,the gradual improvement of people’s living standards,and the continuous enhancement of national cultural confidence,the rise of IP culture under the new Internet model has led to a broader concept of IP and its development towards multiple fields,becoming a vane of contemporary trends.The series of products derived from IP are highly sought after by the youth group in the new era,and have huge market space and potential.As one of the eight major Chinese operas,Cantonese opera,along with Beijing opera,Yu opera,Pingju,Huangmei opera,Yue opera,and others,is a unique cultural asset and form of Guangzhou.It is also a historical witness and cultural carrier of Cantonese culture.Among them,the graphic elements of Cantonese opera characters are the living fossil of contemporary Guangdong culture,the most solid and powerful guardian and inheritor of Cantonese culture,and have great innovation and development significance.This article takes the typical Cantonese opera industry as an example to analyze its artistic characteristics.Through creative design techniques,it is "IPized" and integrated with the aesthetic views of contemporary young people to form Lingnan symbols.Finally,a trendy series design with the characteristics of Cantonese opera IP characters is developed,promoting the connection between traditional Cantonese opera and modern life,transforming spiritual entertainment consumption into tangible products,and achieving cultural dissemination goals.Promoting the entry of Cantonese opera IP into the market has also driven the prosperity and development of trendy play products,providing new ideas and development directions for the inheritance and innovation of Cantonese opera culture.The research focus and difficulty of this project are interdisciplinary design experiments,namely how to effectively transform Cantonese opera and trendy play design,as well as experimental attempts at technical aspects and various means in the research and development process,in order to achieve the landing of Cantonese opera trendy play products.