| The era of economic globalization is an era of multiple symbiosis.In this conte xt,if we want to be different on the international stage,we must maintain our own cul tural characteristics,but in the face of rich and colorful traditional cultural elements,we can not use the doctrine,directly copy or apply.As an important part of traditional culture,the cultural elements of Peking Opera are rich in form and connotation,and h ave cultural value that cannot be underestimated,they are widely used in various desi gn fields.Therefore,this paper takes Beijing opera as the starting point to carry out th e research on the innovative application strategy of traditional cultural elements in pro duct design.While inheriting and developing the cultural elements of Beijing opera,it changes the current situation that the understanding of traditional cultural elements is superficial and the application form is single,builds cultural confidence.This article firstly explains the definition and classification of traditional cultural elements,the relationship between traditional cultural elements and Peking Opera,the importance of introducing traditional cultural elements into product design,and the current status of the application of traditional cultural elements in product design.The Peking Opera culture is the starting point,systematically study the elements of Peking Opera culture and analyze its current status and deficiencies in product design,so as to propose targeted innovation strategies;then use the product attributes in design as the guiding principle,from the internal attributes,Performance attributes and external attributes extract and transform Peking Opera culture at three levels,fully explore its visual(two-dimensional,three-dimensional modeling,color),touch,taste,hearing,smell,structure function,operation mode,ideology and culture aspects of design factor.The design and application are combined with a variety of design methods such as basic reconstruction and parameterized reconstruction to explore the innovative application method model of traditional cultural elements in product design.Through the research and the theoretical method model formed in this article,we strive to guide the comprehensive and in-depth reference and use of traditional cultural design elements in the design practice process,break the current status that only stays at the level of modeling and color,and explore the traditional cultural elements.Diversified expression.At the same time,it is hoped that the method theory model formed can serve as a reference and inspiration for the design of traditional culture-related fields and promote the development of the cultural industry. |