Research On Internet Advertising Precision Marketing Strategy Optimization Of Y Brand Home

From the "breadth" of traditional Internet advertising delivery models,to today’s more focused on "audience" Internet advertising delivery precision marketing.With the development of the Internet advertising industry,advertising delivery by home furnishing enterprises is no longer adapted to traditional models.Leveraging Internet delivery technology to leverage the "precision" of the Internet,it is crucial to effectively utilize the development of the Internet advertising industry and product characteristics of the home furnishing industry,optimize advertising delivery effects,and improve the reach rate of target users.This article will first study the marketing environment of the home furnishing industry and the Internet advertising industry,analyze the current situation and competitive pattern of Internet advertising in Y brand home furnishing,and quantitatively analyze the impact of advertising on consumers to the store.Through questionnaire research and interviews,we found the problems and causes of Y brand household placement.Based on the market positioning of Y Brand Home,this paper proposes optimization strategies for Internet advertising from multiple perspectives.At the same time,based on the mainstream trends of Internet advertising in the future,with the assistance of Internet technology,it analyzes and studies the crowd portraits affected by online advertising of Y Brand Home,and verifies the assumptions for optimizing market strategies.This study believes that Internet advertising can improve the advertising effectiveness of enterprises to achieve precision marketing.Help brand Y Home improve its advertising reach rate and target audience by increasing programmatic advertising purchasing methods,developing household group labels,and user portraits.Use the new media matrix combination method to optimize the advertising execution plan,optimize the advertising content with the audience as the center,and track the effect after placement.Finally,the strategy of developing new advertising channels for Y brand home furnishing is proposed to reach the target audience in an all-round manner.