Setup Of Advertising Signs Along The Expressway QingLan

Nowadays,outdoor advertisements such as neon lights,electronic screens and large-sized light boxes in the urban hinterland have gained recognition from consumers in the spread of goods and the effect of marketing.At the same time,the highway billboards also developed rapidly,but there is chaotic build,and even affect the driver’s traffic safety,highway and billboard-related traffic accidents are gradually rising,becoming a can not be ignored factor.In the process of driving,drivers rely mainly on visual access to traffic information.The driver’s attention behavior on billboards is different in different road traffic environment,and the attention behavior of billboards by skilled drivers and unskilled drivers is not the same.Therefore,it is necessary to analyze the driver’s gaze behavior,in-depth study of the driver’s gaze characteristics.According to the imaging characteristics of the eyes and the driving habits and psychology of the drivers on the expressway,this paper analyzes the characteristics of highway billboards and vehicles on the sections of the expressway from the point of view of physiology and psychology.Set the technical standards,specifications exist in the analysis.Mainly from the security point of view to consider the highway advertising set the legitimacy and rationality,but also take into account the economic feasibility.In this paper,field survey and eye-eye instrument on-site testing,using the traditional method of measurement and analysis to solve some specific problems.The paper analyzes the data from the whole,draws the scientific and reasonable conclusion,and provides the basis for the highway advertisement establishment.