Research On The Development Strategy Of Harbin Railway Advertising Enterprises

Since 1979,China's advertising industry has been developing rapidly and growing in scale,and the level of business of advertising companies has been continuously improved.With the development of national advertising industry,railway advertising industry has made a qualitative leap in quantity and scale,and China's railway advertising industry has gradually taken on new characteristics.New media,new materials and new technologies have been widely applied,but there are still problems such as industrial decentralization,small scale,low concentration and extensive specialization.Harbin railway station train culture media co.,LTD.Is the only specialized company authorized by China railway Harbin bureau group co.,LTD to operate the advertising media resources such as railway station,train,road and bridge,building,etc.With the marketization development of Harbin bureau group company,the policy environment of Harbin railway station car culture media co.,LTD has been continuously improved,and the marketing level has been continuously improved.Now it has become an advertising enterprise with strong comprehensive strength.In the context of the rapid rise and development of China's advertising industry,the company's development is also facing challenges in innovation,operation and other aspects.Harbin railway station car culture media co.,LTD.,the author of this paper to study the strategic transformation of the development,by consulting data,field survey,the network questionnaire to collect,such as way of Harbin railway advertisement development present situation has carried on the comprehensive analysis and research,in view of the existing problems put forward the development of "the strategic transformation as the core competitiveness of enterprise development".This article from Harbin railway advertisement development trend,the enterprise superiority and the question which faces and so on aspect and so on carries on the thorough discussion and the elaboration,has established the Harbin railway station car culture media limited company strategy transformation method and the basic strategy;Combining the advantages of the traditional red sea strategy and blue sea strategy and adding the core innovation elements,this paper puts forward the method of realizing strategic transformation and realizing the development of enterprise innovation strategy.