Research On PI Design Of In Vitro Diagnostic Products Based On Product Semantics

With the popularization of the concept of precision medicine and active health,in vitro diagnostic products have gradually attracted market attention.In vitro diagnostic products are very important for disease diagnosis and rapid diagnosis,and are an important part of medical condition detection.Facing the huge competitive medical product market,building a systematic product PI has become an opportunity for IVD product innovation and sustainable development.This paper first combs the development status and problems of in vitro diagnostic products at home and abroad through field research and desktop research,analyzes the symbols,indicators and icons of in vitro diagnostic products from the product semantics connotation and extension dimensions,and constructs the product semantics model of in vitro diagnostic products based on the product morphology recognition theory.The design needs and design positioning are obtained through user research.In terms of implicit connotation,brand personality dimension method and questionnaire method are used to obtain brand characteristics,and semantic difference method and factor analysis method are used to analyze the product semantic word pairs that meet the requirements;In the aspect of explicit extension,DFA method is used to extract the product feature form to obtain the product explicit extension form features,and then the complete product extension semantics are formed by combining color patterns,material technology,human-computer interaction,etc.Finally,shape grammar is used to deduce a new form that meets the product recognition goal,and design verification is carried out.The purpose of this study is to explore the correlation between product semantics and in vitro diagnostic product form recognition design,extend the application of product semantics in the PI design of in vitro diagnostic products,and meet the market innovation requirements of in vitro diagnostic products,so as to provide new design methods and ideas for the PI design of in vitro diagnostic products.