Research On Competitive Strategy For Recharge And Replacement Business Of National Grid Changjiang Power Supply Company

With the rapid development of the electric vehicle industry in recent years,compared with traditional fuel vehicles,its advantages mainly focus on the lower operating costs,higher fuel economy,less energy consumption,and cleaner and more environmentally friendly travel mode for passengers.The Jilin Provincial Government attaches great importance to the construction of charging piles for new energy vehicles.In April 2020,it issued the Implementation Plan for the "761" Project of New Infrastructure Construction in Jilin Province,which included the construction of charging piles into the important tasks of national infrastructure construction.The development of electric vehicle industry not only helps to reduce noise pollution and improve urban air quality,but also provides passengers with more comfortable,green and safe travel experience.With the rapid development of the electric vehicle industry,the electric vehicle charging and replacement business will also become an important business area for power grid enterprises,and the improvement of the relevant industrial chain will further promote the company’s revenue growth.As an important industrial city in the northern region of China,Changjiang City has a developed automobile industry and is the key city for the development of charging and replacing infrastructure in Jilin Province.As a power supply enterprise in Changjiang City,State Grid Changjiang Company has begun to enter the field of charging and replacing facilities in recent years,but the revenue of this business is relatively small compared with the main business.However,the charging facility business is an important step for the Yangtze Power Supply Company to transform and promote comprehensive energy services and build a strong power grid with multi-energy complementation,so its development is crucial.In the future,the charging and replacement business will become the main profit point of Changjiang Power Supply Company.Therefore,the company needs to formulate effective competitive strategies to ensure the steady development of this business and occupy a favorable position in the fierce market competition.Through the analysis and research on the charging facilities business of Changjiang Power Supply Company,this paper discusses the market status and competition of the electric vehicle industry and related charging and switching industries,and comprehensively analyzes the internal and external environment faced by Changjiang Power Supply Company.After sorting out the problems of the company’s single service model and insufficient market competitiveness in the field of charging and switching business,and on this basis,using the analysis tools such as SWOT analysis,PEST analysis,Porter’s five forces model,and quantitative strategic planning matrix,the paper puts forward the competitive strategy suggestions that the Yangtze Power Supply Company should take in the market competition of electric vehicle charging and switching business.Specifically,it is recommended to adopt a centralized competitive strategy,while taking advantage of the company’s brand,technology,market and service advantages,to strengthen business operation,improve market response speed,study customer needs,clarify that the company should optimize the layout of the charging and replacement station,strengthen equipment operation and maintenance management,accelerate the construction of DC charging station,innovate service mode,improve service quality,pay attention to marketing publicity,and meet customer convenience Efficient energy use experience,improve the overall recognition of the charging and replacement business of State Grid Corporation,strive for government policy support,deepen cooperation with new energy vehicle enterprises,shopping malls,public parking lots and other units,explore new cooperation models,and improve market share.