Electric Vehicle Charging Facilities Of CS Power Supply Company Research On Marketing Strategy

Electric vehicles have significant advantages in energy conservation,emission reduction,and environmental protection.Promoting the development of electric vehicles is an important measure to implement the national goal of "achieving carbon peak and carbon neutrality." According to the government work report issued by Chongqing in 2022,it is clearly proposed to optimize the layout of high-tech and new energy industries in Chongqing,accelerate the development of electric vehicles and related charging facilities industries,and Chongqing has a broad charging market,This makes the promotion of electric vehicles in Chongqing more advantageous,so the market development potential as a supporting charging facility for electric vehicles is enormous.CS Power Supply Company is a regional power supply enterprise with obvious competitive advantages.As one of the company’s emerging main businesses,electric vehicle charging facilities have problems with inaccurate market positioning and poor service quality.How to develop reasonable service marketing strategies based on customer demand to win customer recognition is currently worth paying attention to.In the process of researching the marketing strategy of electric vehicle charging facilities in CS Power Supply Company,this article uses analytical tools such as service marketing theory,STP theory,PEST,and other methods,such as questionnaire method and literature analysis,to draw accurate research conclusions.Firstly,it proposes the significance of introducing the research background and content of electric vehicle charging facilities,introduces marketing theories and analysis tools used,uses literature analysis methods to draw conclusions on research reviews at home and abroad,uses PEST and Porter’s Five Forces Model analysis tools to analyze the external environment and industry competitive environment of CS power supply companies,and uses field interviews to introduce the current marketing situation of CS charging facilities,Using the STP tool to segment the charging facility market,in-depth analysis of charging facility service marketing issues is conducted using survey and analysis methods.Finally,a marketing strategy suitable for the company is developed,and four aspects of security measures are improved to provide strong support for the implementation of the marketing strategy.This article mainly analyzes the external environment and industrial competition environment of the charging facilities of CS Power Supply Company,studies and judges the degree of market competition,and combines the actual operating situation of the charging facilities to analyze and point out the problems and deficiencies in the service marketing strategies,products,prices,channels,promotions,personnel,service processes,and tangible displays of CS Power Supply Company,including the problems of insufficient charging facilities products,and prices that do not meet customer expectations,Using service marketing theory to develop practical and feasible marketing 7Ps strategies,including reasonable planning for charging facility construction,differentiated pricing,and other strategies.At the same time,formulating comprehensive assurance measures in many aspects,including establishing and improving organizational structures,optimizing the construction of marketing talent teams,aims to improve customer service satisfaction through optimizing service quality,The research in this article provides ideas and methods for the future marketing of electric vehicle charging facilities,and promotes the rapid and healthy development of the electric vehicle charging facility industry.