Research On Marketing Strategy Of M Company In Chile Market

After China’s entering into WTO,the whole auto industry is growing rapidly both on scale of the markets and production.Groups of Chinese auto makers are seeking the road to be more independent with their own brands.In 2009,the whole new cars sales volume reached 13 million unites,China-first time become the No.1 sales country.In 2021,the sales volume of China is 26.27 million,13 years of continuously ranked No.1.China auto gradually steps onto the world stage,especially with these 2 years of new energy auto industry booming,China auto has become a major part of the world auto industry,will play a more important role in the world’s auto markets.M company as the first joint venture company in China founded in the years of 1993,the registration capital is 1.29 billion yuan,whole asset is 7.5 billion yuan,and holds over 3000 stuffs.As the national high-Tech company,M company built its own national authorized technical center.The production plant located in Henan with 200 thousand yearly capacities.M company hold 10% of commercial Pickup segment,and accumulation good reputation in China.This article takes M company as the research project,under the studying of the domestic and abroad relative marketing theories,starting with the current Chile market situation,analyzing the issues of Chile market export marketing strategy,with which in order to find out the essential factors.It is hoped that through the combination of the theory and real cases,the results can provide some construction advice and solutions,meanwhile hope the research can provide references for other enterprises in the same industry to carry out marketing activities in Chile.