The Research On F Transmission Company’s Marketing Strategy To Expand International Market

China’s basic industries have been rapidly developed because of the improvement of its comprehensive national strength.As part of the industrial system,the automobile and related industries have made rapid progress with the development of the national economy.The production and manufacturing enterprises involved in key automobile components have made tremendous progress.China vehicle parts supply companies also urgently need to strengthen their ability to respond to the international market to follow the developing steps and enlarge the market.FAST Automotive Transmission Group Company(hereinafter referred to as "F Transmission Company")owns the top-ranking manufacturing capability of heavy-duty transmissions.With the development of F Transmission Company and the influence of the country’s overseas development policy,while vigorously developing its domestic business,it has also begun to adopt various models and approaches to actively explore the company’s overseas transmission market in recent years.Through the study and understanding of international marketing theories and international marketing strategies,this paper uses PEST,SWOT and other methods to analyze the international market environment that F Transmission Company faces,the company’s own development length,existing opportunities and threats to conduct a comprehensive analysis and formulate Strategic development direction;combined with the actual situation of the company ’ s development,through the analysis of the 6 problems and their causes in F Transmission ’ s international marketing,the international marketing theory is used to formulate the F Transmission’s international marketing portfolio strategy;at the same time for better To ensure the effect of the implementation of the marketing strategy,to put forward safeguard measures,so as to effectively ensure that F Transmission Company can better expand its international marketing work.