Study On The Optimization Strategy Of G Company's International Marketing Channel

It has been more than 40 years since China's reform and opening up.Economic globalization has driven more and more domestic small and medium-sized enterprises to go abroad and participate in competition in the international market.The growth of the global economy and the improvement of people's living standards have also driven the upgrading of food consumption and laid the foundation for the vigorous development of livestock industry including livestock equipment.Under the healthy consumption concept and the correct market guidance,the market prospects at home and abroad are huge.Chinese husbandry machinery companies have gradually emerged in the international market.However,if enterprises want to seek long-term development,they need to constantly adjust,improve and innovate according to the current international market environment and the company's marketing status and characteristics.Through systematic and scientific analysis of the existing problems in its own international marketing,an enterprise can create core competitiveness and enhance its brand influence,thereby truly improving the economic efficiency and international status of the enterprise.In this paper,relevant theories such as international marketing,marketing channel strategy,channel conflict and management are adopted to systematically analyze and study G Company's the international marketing channels.This paper first uses the five forces model for G Company's industry environmental analysis,and then uses SWOT analysis to put forward its problems and challenges which encountered in the international marketing.Through further analysis combined with the international demand of its agents including consumers and G Company's international marketing strategy,this paper draws a conclusion that its decline in the current international market sales share is mainly caused by channel management reasons.In view of this conclusion,this paper,combined with 4P theory and marketing channel strategy,analyzes and studies selection and management of international marketing channels from the aspects of target market segmentation,international marketing channels and international channel management,and puts forward optimization of international marketing channel optimization strategies such as improving the selection and management system of international agents,increasing cooperation with host country agents,further improving the diversified channel strategy of the international market and accelerating training of international marketing management talents.It is hoped that the analysis and study of this paper can help G Company to optimize its international marketing channel strategy,gain its competitive advantage in the international marketing competition,and also bring some references and implications to the domestic small and medium-sized enterprises of the same type in optimization management of international marketing channels.