Research On Children’s Toy Packaging Design From The Perspective Of Humanistic Functionalism Theory

In the current market,some children’s toys sales model in the pursuit of high quality products at the same time,ignore the packaging in the commodity components of the first image,resulting in children’s toys packaging design shows a trend of homogeneity.Not only that,children’s toy packaging design in the expression of product information and other aspects also become homogenized,there are problems such as product information dissemination is not in place,cultural is not strong and safety performance is insufficient,it is difficult to meet the needs of today’s consumers for toy packaging design.In view of this,exploring a new design method to solve the practical problems in the packaging of children’s toys has become an urgent problem for this kind of packaging.And the best way to solve problems is to guide practice through theory.Due to the influence of the Bauhaus design trend in Germany,humanistic functionalism theory has been integrated in various design fields,which also provides a new perspective and thinking direction for the field of packaging design.Therefore,by exploring the design ideas contained in humanistic functionalism theory,this topic explores a new path for children’s toy packaging design from the perspective of humanistic functionalism theory,and applies it to the practice of children’s toy packaging design,so as to achieve multidimensional consideration and innovation of this kind of packaging design in the aspects of commodity information expression,product sales and experience.First of all,the children’s toy packaging market research,analysis of the main problems in children’s toy packaging,at the same time to analyze the root problems,to find ways to solve the problem,clear research ideas.Secondly,the theory of humanistic functionalism is studied in depth.Through the spread and modification of functionalism,the evolution of the process from functionalism to humanistic functionalism,as well as the definition and emphasis of humanistic functionalism,and the analysis of high-quality design cases in the field of furniture and architectural design,some enlightenment of packaging design can be obtained.And on this basis,further explore the packaging design method produced by the combination of humanity and function,and draw a conclusion: the application of humanistic functional design method in packaging can make packaging pay attention to the function of humanity at the same time,more conducive to the transmission of product culture and feelings,so that children’s toy packaging play a role of entertaining.Finally,through the definition of the age stage of the children group and the selection of the age range of the children of the research object,the psychological and physiological analysis of the children at this age stage is carried out to determine the elements of children’s toy packaging.Then on the basis of packaging elements,combined with the main points of humanistic functional design and the basic requirements of children’s toy packaging design,put forward the humanistic functional design method of packaging:Humanistic static design,humanistic interactive dynamic design and functional three-dimensional design,among which humanistic corresponding static design and interactive dynamic design,mainly for children’s psychological level to carry out humanistic expression;Functional corresponding three-dimensional design,mainly for the physiological level of children on the packaging mechanism setting.In practice,the humanistic function of children’s toy packaging is implanted in combination with China’s well-known local "brand",and the method of humanistic function design of children’s toy packaging is verified.The static expression of the humanity of children’s toy packaging will be changed to dynamic,as well as the embodiment of functional three-dimensional,enhance the cultural and interesting of the packaging,so that the content contained in the packaging is easier for children to access and understand the cultural knowledge when they are entertained,and also provide a new reference path for the same type of packaging design.