Research On The Strategy Of Improving The Competitiveness Of L Construction Machinery Company Under The Background Of Carbon Neutralization

In recent years,China’s construction machinery industry has developed rapidly and its operating revenue has repeatedly reached new highs.The 14 th Five Year Plan for the Construction Machinery Industry has been successfully introduced.It is expected that by 2025,the operating revenue of China’s construction machinery industry will exceed 900 billion yuan,providing strong support for the vigorous development of China’s economy.With the "green" development tide of the world industry and the proposal of the national carbon neutrality policy,emission reduction measures in the field of construction machinery emerge in endlessly in order to gain advantages in the fierce competition.L Engineering Machinery Company is a subsidiary of the group and is a world-renowned manufacturer and service provider of large-scale engineering machinery and related accessories.Its products have excellent quality,advanced technology,advanced production facilities,and a complete management system.Its products are sold throughout the country and exported to dozens of countries and regions,enjoying a high reputation worldwide.With the changes in factors such as national macroeconomic development,industry competition,resources,and self capabilities,enterprises need to adjust their strategies in a timely manner to cope with new situations and competition in the face of changes in the internal and external environment of enterprises.This article cites the theory of corporate competitive strategy to analyze the competitiveness of L Construction Machinery Company from multiple dimensions.Using the Porter’s Five Forces Model to conduct a macro analysis of the development trend and competitive environment of the construction machinery industry,establish a model of enterprise competitiveness evaluation system,organize and analyze the current situation and competition of L Construction Machinery Company,and apply the model of enterprise competitiveness evaluation system to evaluate the enterprise competitiveness of L Construction Machinery Company.By analyzing the impact of achieving carbon neutrality on the improvement of enterprise competitiveness,this thesis proposes strategies and safeguard measures for the improvement of enterprise competitiveness from the aspects of optimizing product structure,developing new processes,promoting intelligent manufacturing,reducing carbon emissions,transforming sales channels,implementing low-carbon green development,and establishing green standard systems,so that enterprises can better adapt to the national carbon neutrality policy and provide reference for the strategic transformation of enterprises.It is concluded that in the context of carbon neutrality,L Construction Machinery Co.,Ltd.should start from the actual situation of the enterprise,seize the opportunity,implement intelligent manufacturing,improve the implementation of low-carbon,environmentally friendly and intelligent production processes,research and develop green energy alternatives,improve product quality,quickly occupy domestic and foreign markets,and have a series of strategic measures,which will effectively enhance the competitive advantage of the enterprise in the market and bring greater profits to the enterprise.