| As one of the most important manufacturing industries in China,the home appliance industry has expanded its sales market to all parts of the world by the end of last year,and has achieved a pivotal position in the domestic and international markets.With the gradual popularization of network technology in China,together with the support of relevant national policies and the gradual recognition of online sales by people,domestic and foreign household appliance enterprises have also joined the e-commerce sales force,which has led to more intense competition between the same industry.Under the influence of external factors such as the tightening of China’s macroeconomic policies,the number of enterprises in China’s household appliances industry declined in 2019.The following new epidemic in 2020 has reduced the offline retail data in the first quarter by nearly 40% compared with previous years.Enterprise managers should put how to improve the level of financial performance in a crucial position.In this thesis,LZ Company is selected from many household appliances industries in China.LZ Company has a 43 year history of development and is widely known by consumers as a household appliance brand.It also keeps innovating in sales strategies,keeps abreast of the trend of the times,and caters to consumers’ purchase needs.Based on this,the analysis and evaluation of LZ Company’s financial performance level in this thesis is not only important for the company to make decisions in the future,It also has reference significance for other enterprises in the household appliance industry to evaluate their own financial performance.This thesis takes LZ Company as the research object of financial performance evaluation,accesses relevant literature through campus library.How net and other channels,understands the enterprise profile on the official website of the enterprise,selects SPSS26.0 for data analysis,and combines factor analysis to comprehensively analyze LZ Company’s financial performance.Before the specific evaluation,it first introduced the enterprise profile of LZ Company and the main household appliances it currently produces and sells.After understanding the main business of LZ Company,it then analyzed the financial statements of LZ Company,so as to understand the current basic financial situation of the enterprise;In connection with the characteristics of the household appliance industry in which LZ Company is located,17 financial indicators applicable to the household appliance industry are selected according to the relevant policy documents issued by the state applicable to the evaluation of enterprise financial performance,the basic principles for selecting financial indicators,and the previous experience summarized from literature review.LZ Company is compared horizontally with enterprises in the same industry through factor analysis,and then LZ Company is compared vertically,From these two perspectives,we comprehensively evaluated the financial performance of LZ Company.On this basis,we found that LZ Company had problems such as low utilization efficiency of idle capital assets,lower turnover rate of accounts receivable than the industry level in the same period,serious inventory overstock,and significant growth of operating costs affected by the rising prices of raw materials.We proposed corresponding measures to help improve the financial performance of LZ Company. |
