Research On The Financial Risk Of Home Appliance Retail Industry Under The Quasi Financial Model

With the increasing competition in the market,the home appliance retail industry has financing difficulties.In order to get rid of the current difficulties,the home appliance retail industry should use the new ideas provided by the quasi financial model to solve the problems of high cost and low profit in the development process of the home appliance retail industry.In recent years,relying on the financial model and its strong channel advantages,Hisense Group has gradually become an online and offline sales model.Hisense Group has these advantages in the application of financial mode financing:fast store expansion,large market share and strong comprehensive competitive advantage.The quasi financial model not only stabilizes the position of Hisense Group in the home appliance retail market,but also reduces the financing cost of Hisense Group.However,while bringing benefits,the quasi financial model also brings certain financial risks to Hisense Group.Through the combination of theory and case,qualitative and quantitative methods,this paper makes a systematic study on the operation mechanism and financial risk of the financial model of home appliance retail enterprises.At the same time,combined with the relevant accounting,financial management and other related theoretical knowledge for data analysis.This paper studies the financial risks of the application of quasi financial model in home appliance retail industry,taking Hisense Group as a specific case.Firstly,this paper introduces the domestic and foreign scholars’ research foundation of financial risk and quasi financial model,systematically analyzes the basic definition of financial risk and quasi financial model,and takes it as the theoretical basis of research.Then it summarizes the characteristics of Hisense Group’s business model and the application of quasi finance,which paves the way for the later research on the financial risks formed by Hisense Group’s Quasi finance model.Secondly,with the help of the data of Hisense Group’s annual report,this paper further discusses the financial situation of Hisense Group under the quasi financial mode.Then from the perspective of financial analysis,the financial risk measurement index is selected.Finally,through the systematic analysis of the financial risk measurement indicators,this paper puts forward the implementation strategies and optimization suggestions for Hisense Group.In the financing process of quasi financial mode,Hisense Group needs to pay attention to the reasonable application of this mode and strengthen the awareness of risk prevention and control.Not only that,the home appliance retail industry and other industries should pay more attention to the rational use of financial mode financing,plan the enterprise’s financial strategic development mode in advance,and promote the enterprise’s better and faster development,hoping to provide excellent financing methods for the home appliance retail industry and other industries.