Research On Customer Relationship Management Improvement Of Elevator Company A

Customers are the power source of the survival and development of the enterprise,are important resources of the enterprise.Owning customers means that the enterprise has the space to survive in the market.Trying to retain customers is a must for enterprises to obtain sustainable development power.Profit is the ultimate goal of all enterprises.How to scientifically manage customers,how to identify the difference of customer profit value,how to classify and define customer value,and then adopt effective management to pursue the maximization of revenue are important topics of customer relationship management.Based on the theory of customer relationship management,this paper analyzes the current operating and development status of elevator company A as well as the bottlenecks and difficulties encountered in the further development of elevator company A,and studies and analyzes the current status of customer relationship management of elevator company A to find the problems and causes existing in the process of customer relationship management of elevator company A.Through the optimization of the CRM system of elevator company A and other solutions,to improve the shortcomings of the customer relationship management of elevator company A,by establishing a reasonable customer relationship management system,to build the core competitiveness of the company.In this paper,through the study of customer relationship management related content,according to the combination of theory and practice,put forward the optimization method based on the current customer relationship management,put forward strategies and practice,according to the results of continuous improvement,in order to achieve the goal of optimizing the company’s customer relationship management.