A Research On Customer Relationship Management Of HJ Company’s Prestressed Anchorage Market

The 21 st century is the golden period of rapid development of China’s science and technology industry.With the continuous development of technology and the economy,the competition of modern manufacturing enterprises becomes increasingly fierce.The previous operation and management centered on the large-scale market of operating products and services have been unable to adapt to social competition.In today’s society,the needs of customers can be met through a variety of options.Enterprises need to set their relationship with customers as the center of their operation and management mode.Since high-quality customers are important resources for the survival of the company,the healthy enterprise-customer relationship will lead to longer-term development.This paper takes the customer relationship management of prestressing anchorage of HJ Company as an example.The first section of the paper introduces the research background,purpose,and significance,and also discusses the relevant literature on customer relationships at home and abroad.In the second section,by using Porter’s Five Forces and using SWOT analysis,this paper analyzes five forms of competition for HJ’s prestressing anchorage,HJ’s internal competitive advantages and disadvantages as well as external opportunities and threats.In addition,this paper also provides HJ Company with a solution based on the improvement of the customer relationship.In the third section,this paper identifies the current problems of HJ company in customer relationship management and the causes of these problems.Finally,this paper provides some guidance for HJ in customer relationship management.We believe this paper will help HJ Company achieve long-term development in the future.