Research On Mobile Medical Product Design Strategy Based On Gamification Theory

With the opening of the "three child policy" and the widespread popularity of the concept of "excellent birth and child care",how to conceive and raise infants in a healthy and scientific way is becoming a concern of tens of millions of families.Mobile maternal and infant health products have become the primary choice of today’s maternal and infant users with their extensive knowledge of pregnancy and child care,efficient and scientific health management methods,etc.However,the birth rate of the population is declining,the growth of the mother and baby user group is gradually slowing down,and the development of mobile mother and baby health products has entered a mature period-Therefore,it is particularly important to deepen the product’s refinement and provide users with refined and personalized services.In addition,users’ demand for products does not simply depend on functions and styles.Good user emotional experience is often the focus of product stickiness.In this trend,game based design is born.Under the non game use environment,it stimulates users’ motivation and promotes users’ participation and use behavior through game based design thinking.Based on the above points,this paper combs literature research and design practice methods,focuses on maternal and infant health apps,uses health behavior theory to analyze the needs and behaviors of maternal and infant users,and studies the user sentiment tendencies generated by the game based design elements and their effects on user behavior through PAD emotional model,so as to produce a game based design strategy for mobile maternal and infant health products based on emotional experience,The design practice and evaluation were carried out to provide theoretical support and practical suggestions for the gamification design architecture of mobile maternal and infant health Apps.