Research On "Zero Packaging" Design Under The Concept Of Sustainable Development

Under the influence of economic globalization,packaging tends to show products in the market in a dazzling manner,and it is not uncommon for the value of packaging to exceed the products themselves.According to "Waste Investigation Report",about one third of the solid waste in China is produced by packaging every year.At the same time,a lot of energy is consumed in the processing of packaging waste,and various environmental problems are constantly highlighted.The packaging waste produced by over-packaging seriously pollutes the environment,resulting in excessive carbon emissions.There are about 13 cities in China with heavy air pollution.The country vigorously advocates low-carbon environmental protection,but there are few green environmental protection designs related to packaging,and the packaging design system is tending to be a non-sustainable malignant one.This paper is mainly divided into five parts to summarize and study.First,through summarizing the development status at home and abroad,it is concluded that there are few related researches on zero packaging in China,which is in the initial stage of theoretical research,and its design quality is not satisfactory.People’s acceptance of zero packaging is low,and there are not many advocates,and merchants’ awareness of environmental protection is weak.In the competition of similar products,the market acceptance of zero packaging products is low.Secondly,the concept,value and artistic characteristics of zero packaging are defined by analogy between zero packaging and green packaging.3.Combining the theoretical and practical research of zero packaging at home and abroad,this paper sums up the design methods of zero packaging from four aspects: visual expression,packaging structure,packaging materials and packaging functions,and explores the artistic features of zero packaging.Fourth,under the background of sustainable development,the design practice of Shandong lotus leaf tea is studied,guided by the method of zero packaging design,combined with brand characteristics,brand positioning is determined,and the packaging design form of lotus leaf tea is innovated.5.Forecast the trend of future packaging design,and summarize the necessity and possibility of zero packaging design.The innovations of this paper can be summarized as follows: first,the regeneration of packaging design is studied from the aspects of packaging materials and structure;Secondly,the visual design method of zero packaging is summarized,and the visual design characteristics of zero packaging are studied based on the analysis of the artistic value of zero packaging.Third,under the concept of zero packaging design,the specific design method of Shandong "lotus leaf tea" packaging is studied,and the general process and ideas of "zero packaging" design are summarized from the research perspective of "seeing the big from the small".