Research On Financing Strategy Of Capital Constrained Green Supply Chain Considering Fairness Concern

In the increasingly strict environmental protection regulations of the government,the strong green demand preference of consumers and the rising green trade among countries,green supply chain has become a long-term development trend.In order to support relevant policies and cater to environmental consumers,supply chain member enterprises enhance their competitiveness and solve environmental problems through green product development,product design and innovation.However,most of China’s upstream enterprises are small and medium-sized enterprises,which are facing severe working capital challenges,and capital constraints may hinder and frustrate the enthusiasm of these companies to solve sustainability or environmental problems.In addition,in previous studies,most of them assumed that decision makers were completely rational and only concerned about their own profits.However,a large number of studies showed that people would not only care about their own personal interests,but also care about the interests of others and whether the distribution of profits was fair.Therefore,in the green supply chain,manufacturers feel unfair because of their large R &D investment and the free riding behavior of retailers in green production,and will pay more attention to the profit distribution of channels.In order to study the above problems,this paper intends to focus on the impact of the fair behavior of supply chain members on operation decision-making;Build a Stackelberg game model based on the concerns of retailer leaders and manufacturers’ fairness to solve the optimal operation and financing joint decision;The contract is given to coordinate the green supply chain,which benefits both parties.The research shows that:(1)in the green supply chain,the fair concern of manufacturers will change the price decision and product greenness decision of supply chain members,benefit themselves and harm the interests of retailers;(2)In the case of capital constraints,the manufacturer’s equity concerns will affect the self owned capital threshold of financing selection strategy;(3)Under the cost sharing contract,the benefits of supply chain members will be improved in a certain range;Moreover,the proportion of cost sharing and the degree of fairness concern will jointly affect the interests of supply chain members,and the manufacturer’s fairness concern will no longer be beneficial to itself;(4)The degree of fairness concern and the proportion of cost sharing affect the supply chain financing strategy at the same time.Too high degree of fairness concern will damage the interests of manufacturers and the whole supply chain.In this paper,irrational decision-making and capital constraints are considered in the green supply chain,which not only enriches the research on finance and management in the green supply chain,but also provides theoretical guidance for the operation and financing of the green supply chain.