The Financial Flexibility Research Of M Group

The pace of economic globalization is getting faster and faster and enterprises are facing more and more uncertain factors,the novel coronavirus pneumonia outbreak in2020 has greatly reduced the income of many enterprises and caused the risk of capital chain breakage.Therefore,how to deal with this crisis has become a topic of attention.In addition,with the rapid development of science and technology,information technology has changed people’s lifestyle and brought us great convenience.But at the same time,a new round of industrial transformation has been set off.More and more countries regard digital transformation as an important development strategy and give impetus to traditional manufacturing industrial transformation and upgrading through digital technology.Therefore,digital transformation has become the focus of attention of people from all walks of life.In the process of enterprise transformation,whether sufficient capital is the biggest problem faced by enterprises.Many uncertain factors make us realize that the traditional management mode is not enough to cope with the changeable environment,so the enterprise must strengthen the measures to cope with the crisis.Financial flexibility can help enterprises cope with the changeable environment,resist risks and seize investment opportunities in the crisis,so enterprises should pay more attention to the financial flexibility.With the deepening of the research on financial flexibility,financial flexibility become a hot topic.In recent years,domestic and foreign literature mostly defines the concept and measurement methods of financial flexibility,and makes empirical research on the source and economic consequences of financial flexibility,case study is relatively few,therefore,this article selects a case study approach,on the basis of combing and consulting domestic and foreign literature,take M Group as the research object in combination,on the one hand,adopts the measurement method of Zeng Aimin and Yan Benzong to analyze the financial flexibility of M Group in cash,debt and equity,and conducts a combination analysis.On the other hand,this paper comprehensively analyzes the financial flexibility of M group by using the entropy weight linear weighting method,and generally evaluates the reserve and release of its financial flexibility,and provide some suggestions for enterprises to maintain long-term development,in addition,M Group was established earlier in many household appliance enterprises,and it is a very representative company.It can provide the corresponding reference for the same industry enterprises by studying M group.Through case analysis,it is concluded that reserving a certain amount of financial flexibility can guarantee the investment of enterprise R&D funds and improve the level of enterprise R&D;Increase the sales channels of the enterprise,improve the performance of the enterprise;Ensure the smooth progress of enterprise investment,broaden the development of enterprises.By dynamically adjusting the financial flexibility of the enterprise,M Group provides important financial guarantee for the transformation and upgrading in time,enhance the resilience of the enterprise,and enables the enterprise to maintain long-term development.