| The development of regional tourism is a systematic project.The "blind competition" in the construction of tourist destinations and the "polarization" of tourists’ travel have become prominent problems in the development of regional tourism.The construction of regional tourism integration should not only be based on the resource endowment of the tourist destination,but also make great efforts in terms of tourist intentions and regional tourism cooperation in the tourism source areas.On the other hand,Internet communication technology has become a new driving force for mass tourism and smart tourism,penetrating into all aspects of tourism activities.The digital footprinting data represented by Baidu Index has unique advantages in mining tourist behavior patterns.The current research on tourism digital footprint focuses more on the national or provincial scale,focusing on the mining of spatial and network characteristics,and pays less attention to the multi-dimensional characteristics and spatial effects of urban agglomeration-scale tourism digital footprint.This paper collects the location,rank,Baidu index and social-economic data of 16cities’ tourist attractions in the Chengdu-Chongqing region in 2021.Through statistical analysis,spatial analysis and social network analysis,the disequilibrium characteristics and spatial differentiation characteristics of scenic spots and network attention were excavated,and the same and different matching characteristics of tourist attractions rank and tourists’ network attention levels were analyzed.The research results show that the Chengdu-Chongqing area is rich in tourism resources,The ranks and types of scenic spots show a significant imbalance,and most of them are humanistic scenic spots.The spatial distribution of tourist attractions in the Chengdu-Chongqing area has obvious heterogeneity,showing a pattern of "dual-core perturbation,multi-point and dual-belt" in the east and west.The polarization effect of network attention of tourist attractions is obvious,and a few high-rank tourist attractions have attracted a lot of network attention;there are significant differences in the tourist attention of different cities.The degree of attention is in the state of "triple-nuclear resonance",and the circle structure around the clusters of hot spots indicates that tourist attractions with high attention have good spatial spillover effects.Scenic spots such as Kuanzhaixiangzi,Wawu Mountain,Wansheng Black Valley,and Beichuan Qiangcheng Tourist Area have different matching of rank and attention;Leshan has the characteristics of "small number of scenic spots but high network attention",Ya’an,Mianyang,Zigong shows the characteristics of "intensive scenic spots but low network attention".Considering the influence of network marketing on the popularity and travel intention of tourist attractions,a tourism attraction model considering the ability of network marketing is constructed.The results show that the value of urban tourism attractiveness in Chengdu and Chongqing varies greatly and the distribution is extremely uneven.Chengdu and Chongqing are closely attracted to each other,forming the core of regional tourism attractiveness;The spatial diffusion effect of Chengdu and Chongqing in the circle is obvious,which is due to the rich tourism resources,convenient tourism transportation and developed regional economy of the two cities.Based on the above conclusions,the paper gives the tourism resilience enhancement and regional tourism integration development strategy in Chengdu-Chongqing region. |
