Research To The Traditional Customer Marketing New Products Strategy

A company is a professional R & D, production, sales explosion-proof electrical products company, for the explosion-proof electrical industry leaders. Explosion-proof electrical high-voltage electrical industry is the special electrical appliances, in explosive hazardous environments to achieve security and distribution, control and protection can be widely used in a biogas (methane), coal dust in coal mine underground and that a variety of flammable Easy dust explosion and the oil, chemical, defense and other dangerous places. As the vital importance of coal, explosion-proof electrical products also play an important role in the national economy.In a globalized economic environment, industry, increasing competition, innovation will increasingly become the core competitiveness of enterprises. And effective new product marketing strategy is occupying a commanding height and the key to victory in the enterprise.This paper describes the background and significance of the study, review of strategic management theory, theory of the marketing mix, SWOT analysis theory and other theories, as this study provides a theoretical basis.Then, this paper describes the A's status, and characteristics of traditional customers, the traditional product marketing strategy and performance assessment. Again, demand for new products to market forecasting and positioning, and external environment for enterprises to conduct a comprehensive analysis of the internal environment, and apply the SWOT theory of marketing of new products. Through a wide range of analysis and comparison, it makes a strategy marketing research of the development of new products to the traditional consumer. In many ways, it provides a protection of making A's customers to new products 4P marketing strategy and plan out the A's new product marketing strategy by multi-level analysis based on the traditional formulation.Finally, it makes conclusions and outlook of A's customers to the traditional strategy of marketing new products.