Research On Marketing Strategy Of Li-ion Battery Products Of PTL Company

With the development of the world economy,the new energy industry has become an important component of the global energy structure.Lithium batteries have become one of the most important green energy sources in the 21 st century due to their environmental protection and non-polluting features.PTL Company was established in 2008.In the early stage,it has been producing and operating various specifications of lithium-ion batteries,and it uses high-quality and high-market price sales strategies to continuously occupy the market,the company’s development scale and growth rate are very rapid.It developed rapidly and successfully formed competitiveness in the domestic lithium battery market.Lithium battery companies that have achieved remarkable results in implementing High-cost marketing strategies.In recent years,foreign companies have begun to enter the domestic lithium battery market.Many domestic lead-acid battery companies must speed up the transformation and upgrading process and occupy a larger market share,which will bring huge competition to the lithium battery market.PTL’s position in the market began to falter,and the proportion of market began to decline.Therefore,it is a task that enterprises must face and solve to study the marketing strategy of lithium-ion battery products in the energy storage industry of PTL.Through the comprehensive application of STP theory and 4P marketing theory to the analysis of PTL’s lithium battery product marketing strategy,it can be seen that the company has a good development momentum,but in the continuous marketing strategy,there are some issue in this paper.For example,few customers,unfitable product structure,single marketing channel.In order to solve this series of problems,this research first uses SWOT to study the inherit strengths and weaknesses of the PTL exterior opportunities and threats.Secondly,using the PEST analysis method,the domestic and foreign macro market environment of the lithium-ion battery industry is analyzed from the perspectives of four aspects.Finally,the industrial background is analyzed using Porter’s five forces model.Based on the above analysis and summary,this research proposes to PTL company a marketing strategy for energy storage lithium-ion battery products that should face the energy storage market segment,.Under the guidance of the above strategies,PTL should optimize product structure,increase sales channels,and form a practical marketing plan.The plan must rely on PTL’s various advantageous products to focus on the development of the emerging energy storage industry at home and abroad in recent years.It is necessary to introduce "investors" and "integrators" in a timely manner,especially in the energy storage market segment."The project and the field of portable energy storage will focus on key research and development.The research in this paper has injected fresh blood into PTL company,making the company more dynamic and competitive,and also gained valuable experience that can be extended to other companies and enlightenment to other companies’ marketing strategies and reference significance.