Research On Marketing Strategy Optimization Of GWNY’s Smart Energy Project

At present,the transformation of the world energy market is facing new challenges.General Secretary Xi Jinping proposed in the report of the 19 th NCCPC that it is necessary to accelerate the reform of ecological civilization,and adhere to and develop the socialist ecological civilization with Chinese characteristics.One of the basic strategies for governing the country has pointed out the direction and compliance for China and its energy transformation or development,and the comprehensive energy service industry has emerged.As one of the ways for China to lead the world’s energy transition,integrated energy services are very forward-looking and challenging.The topic of this paper closely follows the trend of world energy transformation,and takes the comprehensive energy service industry as the starting point for writing the paper,which is distinctly contemporary,challenging and forward-looking.This paper takes the 4C theory as the main research theoretical basis.This theory focuses on consumer demand and corresponds to the 4P theory.It redefines the four factors involved in product,price,promotion and channel in the marketing mix as customer,convenience,Communication and cost.The 4C theory is to focus on the customer itself as the starting point,and to fully listen to the customer’s feelings,so their satisfaction is also in the first place.On this basis,further reduce the purchase cost of customers,and pay attention to providing customers with corresponding purchase conditions during the purchase process through convenient channels.At present,the transformation of the world energy market is facing new challenges.Xi said that,the proposed in the report of the 19 th NCCPC that it is necessary to accelerate the reform of ecological civilization and build beautiful China as the background of the current new era,and adhere to and develop the socialist ecological civilization with Chinese characteristics.One of the basic strategies for governing the country has pointed out the direction and compliance for my country’s energy transformation and development,and the comprehensive energy service industry has emerged as the times require.As one of the ways for China to lead the world’s energy transition,integrated energy services are very forward-looking and challenging.The topic of this paper closely This paper takes the 4C theory as the main research theoretical basis.This theory focuses on consumer demand and corresponds to the 4P theory.It redefines the four factors involved in product,price,promotion and channel in the marketing mix as customer,convenience,Communication and cost.The 4C theory is to focus on the customer itself as the starting point,and to fully listen to the customer’s feelings,so their satisfaction is also in the first place.On this basis,further reduce the purchase cost of customers,and pay attention to providing customers with corresponding purchase conditions during the purchase process through convenient channels.This paper takes the main strategy of GWNY’s smart energy project in marketing and promotion as the research object,conducts in-depth research on the company,analyzes the marketing status of the platform’s products,and makes an objective evaluation of the current marketing effect based on the research data and data analysis results.The evaluation points out the problems existing in the current stage one by one.Combined with the 4C marketing theory,the current situation and deficiencies of the platform products are studied emphatically.In order to solve the problems existing in the marketing and promotion of GWNY’s smart energy projects,this paper is designed for customers and potential customers who have built and already have smart energy project systems.QuestionnaireIn response to the above problems,based on the analysis results,because GWNY mainly carries out marketing activities in this project from the positioning of target customers,the choice of cooperation models that they are willing to carry out,and the improvement of service quality,the author of this article proposes the following marketing strategy optimization plan: Customer experience,reducing customer costs,and improving customer convenience are also equipped with corresponding safeguards to effectively implement targeted and practical strategies.The theoretical research results have certain reference significance and practical necessity for improving the marketing promotion effect of GWNY’s smart energy platform project,and enhancing the market share and market competitiveness of the project.