Research On Competitive Strategy Of ADC Automotive Aftermarket Business

In recent years,China’s automobile industry has developed rapidly and has become the world’s largest country in terms of sales volume and ownership.At the same time,the growth rate of the new car sales market tends to be stable,and with the expansion of the car retention base,automobile market is gradually transitioning from an incremental market to a stock market.The role of the automotive aftermarket business in the entire automotive industry chain is becoming more and more important.The automobile industry is bound to enter a new period of transformation and upgrading.On the other hand,computer cloud computing,artificial intelligence,5G technology and other technologies are gradually becoming mature.How to upgrade technology and achieve digitalization of traditional businesses has also become the only way for the entire automotive industry.The rise of the Internet e-commerce economy,the O2 O model and the advent of B2B2 C platforms have also affected the post-market business structure to a certain extent.How to effectively deal with the fierce competition environment,select a reasonable competitive strategy,and build a solid competitive advantage in the process of change is particularly important for the development of an enterprise.This article first gives a brief overview of the competitive strategy theory and the development status of the automotive aftermarket business.Secondly,it enumerates and analyzes the key factors such as external opportunities and threats,internal advantages and disadvantages faced by the aftermarket business of ADC combined The SWOT matrix completes information matching and forms alternative competitive strategies.Afterwards,the QSPM matrix is used to realize the optimal selection of alternative strategies.Finally,it was found that the differentiated competition strategy is the optimal competition strategy for the aftermarket business of China Automobile Data.The aftermarket business of ADC should maximize the use of the company’s existing resources and capabilities,improve the technical content of the business,and innovate in many aspects such as technology and mode.Customer-centric,marketoriented,improve service satisfaction,and build a more well-known industry brand.Starting from the organizational structure,human resources,market development,corporate culture and other aspects,reasonable coordination and control ensure the smooth implementation of the differentiated competition strategy.