Research On Urban Rail Transit Travel APP Interface Design From The Perspective Of User Experience

With the rapid development of urban economy and people’s yearning for a better life,urban rail transit travel has become an important way of travel in people’s lives,and rail transit travel APPs have brought great convenience to people’s travel.The development of information technology provides more novel means and methods for the presentation of digital products,improves the user experience of urban rail transit,integrates urban characteristic cultural propaganda,and enhances the stickiness of urban rail transit travel APP users,These have become the social needs and technical basis that need to be paid attention to when thinking about the strategies and methods of urban traffic travel APP interface design.This paper studies the interface design of rail transit travel APP through the combination of theoretical analysis and creative practice.From the perspective of rail transit APP user experience,innovate and practice the interface design of Changzhou Metro APP.The paper first expounds the research background,domestic and foreign research status,research significance and research content of rail transit travel APP interface design,then summarizes the user experience theory and its influence on urban rail transit APP interface characteristics,and compares and analyzes the same type of rail transit travel After the development status and existing problems of the APP interface,an optimization strategy for the APP interface design of Changzhou Urban Rail Transit is proposed.Taking the interface design of the "Jinling Tour" APP as a practical case,through user research,understand the user’s needs for the use of the APP,combined with urban cultural propaganda,put forward the design method and conceptual scheme of the Changzhou subway travel APP interface based on user experience.Finally,it summarizes the user experience optimization and interface visual optimization of rail transit travel APP,and looks forward to the development trend of rail transit travel APP interface design.