A Case Study Of Ningbo Fangtai’s Entrepreneurial Inheritance Model

In recent years,the intergenerational inheritance of family businesses has been a hot topic of concern to many scholars and entrepreneurs.After the reform and opening up,a generation of entrepreneurs who started their business has gradually reached the age of 60,and domestic family businesses have ushered in the peak of generational inheritance.However,according to relevant statistics,nearly half of the founding entrepreneurs have not yet made plans for family inheritance,while the remaining half of family businesses have crossed the river by feeling for stones without any local experience to learn from.The intergenerational inheritance of a family business is related to the survival of the family business.If the inheritance is successful,then the family business can flourish and achieve a long-lasting foundation;if the inheritance fails,the family business will be destroyed for several years,and everything will start from scratch.Therefore,when to pass on,how to pass on,and what content to pass on are all things worthy of consideration by many creative entrepreneurs.It can be said that inheritance is a series of things,a huge and complex project,which can never be completed overnight.However,under China’s special institutional background,the successful experience of copying Western corporate systems is very one-sided.Therefore,the construction of a modern family management model with Chinese characteristics is of great significance to the intergenerational inheritance of Chinese family businesses and the development of the private economy.This modern family management model means that family businesses must undergo transformation during inheritance.This is a huge test for the business ability,governance ability and management ability of the enterprise and its successors.How to reshape the corporate culture and improve the competitiveness of the enterprise while realizing the inheritance,avoiding the "rich but three generations" magic Curse is a question worth considering for domestic family businesses.Therefore,this article selects the Ningbo Fangtai Group,which successfully realizes the family business inheritance through entrepreneurship,as the research object for analysis and research.This article first explains the research background,research significance,research methods,and points out possible innovations and shortcomings.After sorting out the basis of domestic and foreign literature and related theories,the first is to introduce the development status of Ningbo Fangtai,the background of and stage of entrepreneurial inheritance.background of the case,including the development status of Ningbo Fangtai,the background of intergenerational inheritance and the stage of intergenerational inheritance.Secondly,based on resource-based theory,social emotional wealth theory and principal-agent theory,the motivation of Fangtai’s choice of "entrepreneurial" inheritance model is explored.Thirdly,based on the development history of Fangtai,the realization path of Fangtai’s "entrepreneurial" inheritance model is summarized,including three aspects: system construction,cultural construction and marketing system construction.Finally,this article analyzes the corporate governance effects,business status and innovation performance of Fangtai’s successor Mao Zhongqun after the formal succession,including ownership and board structure,operating income,market share,technological innovation input and output,etc and tries to evaluate the effect of the other’ s generational inheritance.Based on the above research,this article draws the following enlightenment: First,implement the defamily system "adapted to local conditions";second,formulate a family inheritance plan as soon as possible;third,the most important thing for entrepreneurial inheritance is to inherit family entrepreneurial culture and entrepreneurial spirit.